In 1999, Asahi Iwanaga participated in the launch of an e-commerce service at a venture company in Silicon Valley. After returning to Japan in 2002, he worked for Hitachi as a system developer and for a NASDAQ-listed company as a product manager in the broadcasting and VOD-related entertainment business for 9 years, and also in overseas game publishing. He was appointed as Executive Officer of Avex in April 2019, and President and Representative Director of Avex Technologies in May 2019.

On June 24, 2022, he will retire from his position as president of Avex Technologies and Executive Officer of Avex to focus on launching a new Web3 business in Singapore, and at the same time become Web3/Blockchain Technology Advisor for Avex.