Yusuke Shidara is the founder of 'Atarashii Keizai', a blockchain and digital asset specialist media outlet under the umbrella of Gentosha. He handles e-book business and new business ventures in the company's Content Business Department, also serving as a director of Gentosha Comics. In addition, he is a board member of the Fukuoka Blockchain Alliance.

Shidara regularly appears on TBS Radio's 'Tenkaizu' and works as a podcaster, producing various programs such as the Amazon Audible original show 'Minna no Mentor Room', Web3 specialty show 'EXODUS', and 'Atarashii Keizai News', available on Spotify and Apple.